Gary Player was able to claim bragging rights for the second year running after joining Jack Nicklaus in getting the 80th Masters under way. Player and Nicklaus continued their role as honorary starters by each hitting a tee shot on the par-four first hole, with 80-year-old fitness fanatic Player - who made a hole-in-one during Wednesdays par-three contest - producing the longest drive by 20 yards from 76-year-old Nicklaus. Player tees off to begin the 80th Masters Arnold Palmer, who had been an honorary starter since 2007, was present to watch the other two members of golfs Big Three, who have 13 Masters titles between them.But the 86-year-old had already said he would be unable to hit a shot due to a shoulder problem and looked frail as he was helped to a seat on the tee. Butch Harmon and Colin Montgomerie give their thoughts on whos going to win this years Masters. To have longevity has been a special gift, said Player. And to come here today and to be on the tee with Arnold being a part of us, it was gratifying and sad, because everything shall pass.But it was nice to have him on the tee. I dedicated my first tee shot to him in respect.Six-time Masters champion Nicklaus, 76, added: I think that everybody was happy to see Arnold out on the tee. I think Arnold was happy to be on the tee.I think he would have preferred to hit a golf ball. I talked to him at the Masters dinner. I said Arnold I dont care if you putt it off the tee, I think everybody would love to have you do anything. He said let me think about it. With the formalities out of the way, Jim Herman was set to get the tournament proper under way, the American claiming the last place in the 89-man field by winning the Shell Houston Open on Sunday.Conditions were good for the early starters after heavy overnight rain, but the wind was forecast to strengthen during the day with gusts between 30 and 35mph predicted for Thursday afternoon. At 80 years old Gary Player managed a hole in one at the Masters Par 3 Follow the events at Augusta with our live blog here or by tuning in to Sky Sports 1HD from 7pm on Thursday. Also See: The Masters 2016 Masters Leaderboard Nine aces at Augusta McIlroy inspired by Player Custom New York Giants Jerseys .D. Martinezs ninth-inning sacrifice fly scored Torii Hunter with the winning run and the Detroit Tigers beat the Minnesota Twins 4-3 Sunday. Lawrence Taylor Jersey . The 36-year-old Colts receiver is going back to the playoffs as a division champion. http://www.authenticnygiantspro.com/. The Austrian ski federation said Morgenstern was "conscious and well responsive" and his condition would be monitored in the intensive care unit of a Salzburg hospital for the next 72 hours. The federation said it was "way too early" to judge Morgensterns chances of competing in Sochi, and that an update on his condition was not expected before Monday. Michael Strahan Jersey .com) - Maria Sharapova rallied for a three- set win over Ana Ivanovic on Saturday to capture the season-opening Brisbane International tennis tournament. Saquon Barkley Jersey . Two-time Olympic bronze medallists Savchenko and Szolkowy received 79.02 points to finish ahead of world bronze medallists Meagan Duhamel and Eric Radford of Canada, who had 77.01 points.NEW YORK, N.Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant.ddddddddddddAlison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online: https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. 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