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In management seminars I often compare debt to an infection. A reasonable amount of debt will not kill a business Nike Shox BB4 Mens Clearance , but too much debt will. While most businesses carry a substantial amount of debt from time to time, it must be maintained in an acceptable relationship to stockholder's equity.


Infection is also a threat in business relationships. How serious the illness your business? relationships experience depends on how effective management is at controlling business relationship germs that are spread around in the normal course of doing business.


The following are a few of the relationship germs I'm referring to. Managers must understand them and control them to keep their business relationships healthy.


Belittling your employees. Your company's best and most productive employees have more options than ever. With so many options, employees have the luxury of demanding respect. So if you observe your managers belittling, putting down or showing disrespect to the people in the organization Nike Shox BB4 Clearance , corrective action is called for.


Seeing more negatives than positives. Is the glass half full or half empty in your organization? When employees break rules, make mistakes or violate company policies, these issues certainly need to be discussed and dealt with. However, when employees do something that you perceive to be over and above the call of duty Nike Shox TL Mens Clearance , they also deserve praise.


In the little management book, The One-Minute Manager by Kenneth H. Johnson, the ?one-minute praising? is recommended when employees are observed doing something right. To be most effective, ?praisings? must occur as soon as possible following the positive behavior and should be as specific as possible.


Failure to provide employee feedback. Employees deserve to know where they stand and in professionally managed organizations Nike Shox TL Clearance , feedback is typically given via a formal performance review.


What is the employee turnover in your organization? Are your operating expenses higher than necessary due to excessive employee churn? Excessive employee turnover is a sign that your people are either not earning a competitive wage or management is not communicating clearly.


Poor customer care behavior. Competitors are highly motivated to begin more aggressive attacks on your customer base. Because so many of your industry's less professional salespeople will employ low-ball pricing tactics as bait, more attention than ever must be paid to how well your company is treating its customer base.


The owner or general manager should be on a first-name basis with each of the customers that make up the top 80% of your sales. A manager should visit each top customer at least on a quarterly basis, showing genuine and sincere interest in their business and asking what the company can do to improve the efficiency of their operations.


Invite customers and prospects onto your turf. Organize customer seminars, hold an open house Nike Shox R4 Womens Clearance , invite vendors to conduct new product demonstrations, launch a customer newsletter, etc.


In a previous article,"I Need real visitors Nike Shox R4 Mens Clearance , Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readerscustomers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.


In that article the spiders were the object of our desire. My quote "... almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases." Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls "The Four Pillars of Effective Blogs" T.L. wrote;



"You cannot create a success blog without compelling content. Compelling blog content is not a compelling sales message. It is much better to create compelling conversation that wins a relationship than to try to leverage your blog for an opportunity to deliver a compelling sales pitch. Looking for the sales pitch opportunity is much to short-sighted and usually ends up with you shorting yourself by not delivering valuable information that can boost your business in the mind of your audience."

TL's article is a must read if you are going to follow any of the sage advise you hear from my big mouth. (I have placed a link in my Bio sig below) He writes from the Blog perspective but his advice is relevant to all content minded websites. T.L. brings up one of my favorite topics Nike Shox R4 Clearance , he talks about showing your passion, that passion is contagious and channeling your passion will help you write more compelling content. As he says, "write to inform." In his article he also discuses communication, credibility and community. I urge you to take a few minutes and study these points Nike Shox TLX Mens Clearance , the success of your website depends on a firm understanding of these basic principles.


You know your products or service better than anyone. Write from that knowledge base, communicate your ideas or thoughts with authority but more like a friend or trusted advisor. On target topic articles with minimal text link ads that educate your viewers or potential customers will serve you well in the long run. The content will remain relevant long after that item goes off sale.


Make your reader want to come back, offer a monthly newsletter, or better yet Nike Shox TLX Clearance , create an articles vault. Share these articles with a "creative common copywriter license" and encourage other webmasters in your topic field to use or link to your content. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit -- and only on the conditions you specify.


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